Guides for brands that pay creators
Short answers to what brands ask us about creators and crises, built from our own checks and research.
Is a fake follower check enough to vet an influencer?
A fake follower check tells you if a creator's followers are real. It doesn't read what they posted years ago. Which tools read what, and what none of them do.
Read the guideWhat do you do when an influencer you sponsor is in a scandal?
The first two days after a creator you pay ends up in the news: what to freeze, what to save, who else is on their channel, and what to say first.
Read the guideHow do you vet an influencer before you sign them?
What we check before a brand signs a creator, and what our own vetting run showed: of 5 names the numbers flagged, 1 held up once a person looked.
Read the guideCheck my creators for free
We read each creator's old posts, look up every brand that has paid them and check whether their fans are real. If something goes wrong, we work out with you who to pause and what your creators should say.